WTF IS OUMPH!?
IT’S A FLAVOR, A FEELING & AN ATTITUDE
It’s a flavor, a feeling, an attitude
Oumph! is here to rock your taste buds with epic, plant-based food. Simple as that. We’re that extra kick you’ve been searching for – that extra something that’ll leave your mouth watering and make you forget your table manners. So what are you waiting for? Get stuck in!
WHAT, WHERE, How?
In 1995 Anders “The Duck” Linden, a Swedish chef, environmentalist and rebel began experimenting with plant-based protein foods in his restaurants.
He used the word OUMPH! to describe when a dish needed an extra punch. He repeated it to his staff and it became so important to him, that he had it tattooed on his hand.
After meeting the two other co-founders of OUMPH!, Anna-Kajsa Lindell and Anders Wallerman, the name of the brand that was going to kill boring in the plant-based category was a no-brainer. The world was craving a whole lot of OUMPH!.
A BIG, FAT, JUICY PLANT-BASED SLAP IN THE FACE
Oumph! is all about those mouth watering flavours and juicy, recognizable textures that makes your cooking experience as easy as pie. We don’t label ourselves as a vegan brand – we are a food brand called Oumph! Always with bullet proof quality and in any shape you can think of; chunks, balls, mince, strips and burgers to mention a few.
Our products are inspired by the big flavours of the world, all you need to do is heat them up and POOF you’re a master chef. Are you already a natural in the kitchen and like to experiment with your own bold flavours? We also have a range of plain products with the same unique textures where only imagination sets limits. We welcome everyone to the Oumph! World. Even show offs.
We are always 100% plant-based. Our soy is responsibly sourced* so as not to contribute to deforestation. In our factory in Stora Levene on the west side of Sweden, we turn soy, peas and wheat protein into the rockstars of our time.
* We are an active partner in Svenska Sojadialogen, a voluntary initiative set up in Sweden that works towards a more responsible production of soya. As part of this initiative, we have also committed to purchasing RTRS-credits (RTRS=Roundtable Responsible Soy) for all of our soya based products, and thus contributing to more sustainable soya production in South America, even though we are not using it ourselves in our products.
We are not here to preach or point fingers, but the fact is that we need to change the way we live in order to secure the the longevity of this planet. And food can be a solution to a lot. Although you don’t hear us talking about it too much, Oumph! is here to help un-fu** things up. How? By stuffing plant-based mouthwatering food into as many mouths as possible. Because we are fully convinced that great taste is the key to unlock the needed change in behaviour. We welcome anyone to join or mission, which is simply done by enjoying some delicious Oumph! kebab or burgers on the sofa.
world food innovation awards 2021
LIVEKINDLY Collective is a collection of founders, entrepreneurs and business leaders on a mission to make plant-based living the new norm.
Through its portfolio of food brands LikeMeat, The Fry’s Family Food CO., Oumph!, No Meat, The Dutch Weed Burger, Happy Chicken and Giggling Pig, LIVEKINDLY Collective is providing consumers around the world with more sustainable, delicious food options. Furthermore, the Company serves as a voice for the plant-based movement and lifestyle platform, LIVEKINDLY.