We believe in mouth-watering food. Food that’s delicious, easy to cook, and crazy good for the environment. And that’s Oumph! Really good food, made from beans, with a climate impact so low that you, and everyone else on this planet, can eat it every day. Epic.*
So welcome to Oumph! We’re so happy to have you on our journey!
*Plant protein is resource efficient and have low climate impact. Oumph! is rich in protein and fibre. And a source to iron and folic acid. Read more on WWF!
We are convinced that a great taste experience is key to a food culture where there’s enough food to go around for everyone, even when there are nine billion people on earth. That’s why we created Oumph! With it’s completely unique structure and texture, it’s unlike anything else from the plant kingdom.
We are driven by an ambition to decrease our climate impact drastically, while increasing the health of as many people as possible. And Oumph! will help do just that. We’ve developed several varieties of Oumph!, seasoned and unseasoned, for you to use in an endless choice of dishes. So, whether you want to sauté, boil, grill, deep-fry or heat it over open fire, you’ll find the perfect match. Just do whatever tickles your fancy!
The words “you have to try it for yourself” have never been truer…
Boom! Here’s the key to really awesome Oumph! meals. That’s right – you let your taste buds decide what ingredients to add or remove. YOU dial in the flavours, since we have no idea about how strong your particular garlic or chili is! The choice is yours!
Then, all you need to do is invite someone you like! As far as we’re concerned, inviting your grandmother works just as well as your cool buddies from the big party!
Share Oumph! with Friends! You Rock Progress!
In Sweden and the Nordic countries Oumph! is everywhere!! And we’re starting to expand globally – look out for Oumph! and join the ride by sharing Oumph! with friends.
With its brand-new texture and endless opportunities, Oumph! has proven to be a big hit with restaurants already, from fast food to fine dining.
Do you want to be part of creating history? Contact us!
And if you already have Oumph! on your menu, let us know! Take a photo of how you use it and send it over to us, so we can share it with everyone on our Facebook and Instagram. Boom!
Oumph! across the globe
The LIVEKINDLY co. is a group of companies that consists of both well-established and newly started brands with the aim of becoming a world leader in plant-based food.
The LIVEKINDLY co’s management consists of some of the world’s leading veterans in the food industry.
The goal of the LIVEKINDLY co. is to lead the plant-based lifestyle shift and make it ‘the new normal’. This is done by building a platform of founder-led herbal brands including The Fry Family Food Co., LikeMeat, Oumph!
Our life cycle analysis indicates 1.39kg CO2e per kilo raw material. Or 8.2kg CO2e per kg protein. That’s so awesome that we’ve stopped comparing our climate impact with meat and instead are benchmarking it against the planetary boundaries. Plain and simple, Oumph! is food that can be enough for everyone without messing up the climate. Yeah!
It’s also something that everyone can eat, no matter if they’re a vegetarian, flexitarian, meat eater or vegan. And as long as no one is allergic to soya protein, when you put Oumph! on the table, everyone eats!
And of course, it’s just so easy and quick to cook. Fast, fair and good food. What more could you want?
We don’t buy any soya from South America, in order to ensure that we don’t contribute to the deforestation of the rain forest. We are an active partner in Svenska Sojadialogen, a voluntary initiative set up in Sweden that works towards a more responsible production of soya. As part of this initiative, we have also committed to purchasing RTRS-credits (RTRS=Roundtable Responsible Soy) for all of our soya based products, and thus contributing to more sustainable soya production in South America, even though we are not using it ourselves in our products.
We also make sure that our soya protein is bought from producers in countries where farming doesn’t take place in deforested areas.
It is however relevant that Oumph! is LIKE meat. Both when it comes to how it feels in your mouth and how it’s prepared. Many people like the taste and feel of meat. It gives a feeling of eating food that you’re used to, food that leaves you full and satisfied. To switch meat for something that gets the job done in the same way makes change easier. Both for us as individuals and for the food industry as a whole.